Go Faster and Farther in Any Conditions with Merrell’s Most Advanced and Adaptable Outdoor Performance Shoes Yet for FW18
ROCKFORD, Mich. (November 2017) – Merrell, the outdoor performance brand that empowers amazing outdoor lives, is excited to announce the launch of its latest collections for Fall/Winter 2018. The new footwear is powered by innovative technology that allows high functionality across a wide range of activities, and versatility for all seasons and environments. Merrell’s FW18 collections were created to help you go farther and faster than ever before—without sacrificing their signature support and protection.
“Today’s consumers are more ambitious than ever before in the outdoors, and they need shoes that can keep up with them,” said Merrell President Sue Rechner. “They won’t let busy schedules or ever-changing weather conditions get in the way of their goals, so their footwear needs to be ready for any sort of adventure. Merrell’s FW18 collection is our most cutting-edge and adaptable launch yet. These shoes feature exclusive technology to make your trail runs, mountain hikes, and treks through the snow feel lighter and faster than ever, with enough durability and flexibility to provide protection for any season. No matter what activity you’re doing, these shoes will help you go the distance.”
Double Down on Adventure with the Game-Changing Rimo Duo Ice+
Looking for a shoe that can do it all? Merrell’s Rimo Duo Ice+ is two-shoes-in-one, and the ultimate winter performer. The outer layer features a TPU shell and a Vibram® Arctic Grip outsole for lockdown stability to brave extreme elements, while the inner shoe delivers sleek breathable, protective comfort for urban adventures with its own Vibram® outsole. Wherever you’re headed this winter, the Rimo Duo always gives you a second option.
Hike Fast in All Seasons with Merrell’s New Thermo Rogue Ice+
The lines between the trail running and mountaineering arenas are continuing to blur. Athletes are attacking climbs faster, with huge elevation changes and technical terrain. The Thermo Rogue Ice+ offers the best of both worlds. It features state of the art PrimaLoft® Gold Insulation Aerogel, for ultra-lightweight protection in both extreme cold and heat, and Merrell’s exclusive Arctic Grip Dura for premiere traction in the harshest of environments. The result is a boot that is suitable for any hike, in any condition, whether it’s winter or summer.
Experience the Latest Hiking Evolution with the MQM Rush Flex
Last year, a team of mountaineers inspired Merrell to create a shoe that would help them “move quickly through the mountains.” This year, ultra-distance athlete Simon Donato pushed us even further. The MQM Rush Flex is a technical hiker engineered with ballistic fabrics carefully mapped to offer relentless protection and superior versatility. Featuring a Cordura® mesh upper and a 3D-knit collar, the MQM Rush Flex is Merrell’s lightest hiker yet, allowing you to truly move as quickly as you can through the mountains.
Fly Over Snow and Ice with Merrell’s expanded Arctic Grip Collection
Merrell’s Arctic Grip collection has expanded to include Thermo Freeze Ice+ and Tremblant Ice+ boots. Snow and ice don’t stand a chance against their unparalleled traction from its Vibram® Arctic Grip outsole, now with a new MixGrip™ design and a thermochromatic color-changing lug that alerts to adverse weather conditions. M Select™ WARM lightweight, low bulk insulation keeps your toes toasty without overheating. Meet your new winter warriors.
Create Your Own Hiking Journey with the Chameleon 7 Storm XX
For FW18, Merrell partnered with the Women Who Hike to create the latest iteration of their Chameleon franchise. The Chameleon 7 Storm XX is built to inspire women everywhere to fully immerse themselves in hiking and adventure culture. With a bold new watercolor design and featuring signature Flexplate™ technology for increased protection, stability, and shock absorption, the Chameleon 7 Storm XX will empower you to take on your best hikes yet. [Is there a charitable component to this initiative?]
Experience Nature’s Gym Year-Round with the new Engineered Materials Shield
Don’t let bad weather get in the way of your outdoor workout. Merrell’s new Nature’s Gym line for FW18 features the next evolution of engineered materials. The shoes are all packed with innovation in protection that sets a new standard for athletic performance in cool-weather conditions. The Bare Access Flex, Vapor Glove 3, Trail Glove 4, and Agility Peak Flex will now come with Merrell’s signature M Select™ SHIELD technology to ward off wet weather, from morning dew to slush and snow and everything in between. A jacquard upper is woven into each shoe in unique layers for personalized protection.
Experience Nature’s Gym Around the World with the My Cities Collection
Cties around the world will now be able to experience Nature’s Gym with the Nature’s Gym My City Collection. For FW18, Merrell has partnered with Creative Collectives around the world to collaborate with local artists in designing unique patterns for Nature’s Gym shoes. Each pattern represents the artists’ respective cities. The shoes will launch starting in July 2018 , beginning with the Los Angeles Vapor Glove 3 and Trail Glove 4. This will be followed by the September launch of the Mexico City Vapor Glove 3 and Trail Glove 4, and then the November launch of the Copenhagen Vapor Glove 3 and Trail Glove 4 Shield.
Merrell Work Introduces New Styles
Merrell continues to address the specific needs of the outdoor work consumer with an expanded Work and Tactical line. For FW18, Merrell Work will now feature Moab 2 Peak, 1SIX8 Pro, and Agility 2 Tactical shoes that will each merge the quality, comfort and durability that Merrell is known for with a trail-ready approach to the outdoor, and the safety that today’s American worker needs.
Merrell footwear, apparel and accessories are available at Merrell stores, Merrell.com and fine outdoor retailers nationwide. For a store near you, visit Merrell.com.
Merrell® empowers amazing outdoor lives. Merrell hiking boots, trail running shoes, active lifestyle shoes and apparel are built on Merrell’s outdoor heritage, quality and performance. The trail is the core of our design philosophy and has continued to guide us in the development of innovative products that inspire and enable enjoyment of the outdoors. www.merrell.com
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