Merrell and Honey Stinger Keep Runners Buzzing with New Trail Shoe Collaboration
ROCKFORD, Mich. and STEAMBOAT SPRINGS, Colo. (Sept. 17, 2020) — Merrell, the outdoor performance brand, and Honey Stinger, the honey-powered sports nutrition brand, have teamed up to create a buzzworthy new limited-edition trail running shoe. Drawing inspiration from Honey Stinger’s extensive lineup of delicious nutrition products featuring honey, the cobranded Merrell Agility Synthesis x Honey Stinger model is packed with style and performance to help runners power down the trail.
The design features vibrant golden hues with sleek black accents and a striking honeycomb pattern, reminiscent of the hard-working, swift-moving honeybees that provide the natural energy source in all of Honey Stinger’s products.
“Teaming up with Merrell to create this limited-edition shoe was a natural fit for the Honey Stinger brand,” said Mike Keown, CEO of Honey Stinger. “Their deep passion for the outdoors and commitment to sustainable sourcing are well aligned with our own values, and we are excited to be able to express and celebrate both of those aspects with this unique collaboration.”
Merrell’s Agility Synthesis trail shoe is renowned for its comfortable, lightweight fit and stabilizing grip, proving that runners don’t need to sacrifice cushion for ground connection. Honoring both brands’ shared commitment to the environment, the Merrell Agility Synthesis x Honey Stinger model is made with responsibly-sourced materials wherever possible.
Key features include a partially recycled upper woven with durable performance yarns, a highly responsive BLOOM algae foam midsole, and a partially recycled outsole with durable, sticky rubber that bites into the ground for maximum traction.
“At Merrell, we believe in the simple power of getting outside and are excited to partner with Honey Stinger as a like-minded, active brand,” said Erika Derylo, Merrell Performance Marketing Manager. “Inspired by honey, this trail running shoe was fun for our team to design. There are lots of hidden details that surprise and delight. And just like Honey Stinger uses responsibly sourced honey in all of their products, we’ve brought in partially recycled upper materials and partially recycled outsole rubber to emphasize our shared commitment to sustainability.”
The limited-edition Merrell Agility Synthesis x Honey Stinger trail runner is now available online at Merrell.com, while supplies last. The MSRP is $120 per pair.
Merrell® exists to share the simple power of being outside. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Visit Merrell.com, the Merrell newsroom, or follow us on social at @merrell.
About Honey Stinger
Fueling top elites and everyday enthusiasts alike, Honey Stinger makes great tasting, convenient, honeypowered sports nutrition to help athletes prepare, perform and recover at their best. The company’s diverse product offering includes a variety of waffles, gels, chews, bars and more, providing natural, sustained energy for every endeavor. Based in Steamboat Springs, Colo. since 2001, Honey Stinger’s products can be found at sporting goods retailers, grocers, convenience stores and online at www.honeystinger.com.