Merrell Launches its Most Sustainable Collection to Date
The Gridway Collection features an exclusive Vibram® EcoDura outsole and recycled components throughout each style
ROCKFORD, Mich. (Nov. 15, 2018) — Merrell is proud to announce the next step in its sustainability efforts: the introduction of the Gridway Collection. All shoes in the Gridway Collection are made from recycled materials wherever possible and are built with a singular intent: to last.
The Gridway Collection is complete with knit uppers, laces, and EVA footbeds made from 100% recycled materials. Additionally, the product has EVA midsoles made with 40% recycled content from manufacturing scraps. Exclusive to Merrell and used throughout the Gridway Collection, a Vibram® EcoDura outsole is made from a minimum of 30% post-industrial scrap rubber, bringing forth a durable, high-quality compound that also reduces waste. EcoDura is Vibram’s best performing recycled outsole on the market.
“It can be challenging to meet all the requirements consumers look for in sustainable shoes: recycled components and mindful manufacturing processes, yet durable and stylish,” says Johanna Koeberle, Sr. Product Director at Merrell. “With the feedback we’ve received, we feel the Gridway Collection merges all those needs in the way we intended. We look forward to continuing to expand the Gridway Collection in seasons to come.”
“At Merrell, we’re actively exploring ways to build great products more responsibly,” says Strick Walker, CMO at Merrell. “The Gridway Collection is a significant step forward.”
Coinciding with the launch of the Gridway Collection, Merrell is donating $10,000 to Keep America Beautiful, the organization behind America Recycles Day, taking place on November 15. Merrell hopes their donation will help elevate the importance of mindful recycling practices to consumers.
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Merrell® enables you to disconnect from modern distractions and experience the profound power of the trail. Our hiking boots, trail runners, active lifestyle shoes, work boots and apparel are built to give you just what you need to discover the outdoors. We are thorough in our design approach, considering and testing every detail so nothing stands between you and the natural world. Merrell is made for experience-seekers—because we believe every step along the trail is a step closer to our truest selves. www.merrell.com
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