Merrell Team | April 20, 2020

ROCKFORD, Mich. (April 20, 2020) —  Merrell has announced the appointment of Alex Brown to the position of Vice President of U.S. Sales reporting directly to Merrell’s global brand president, Chris Hufnagel.


Alex joins Merrell after having spent his entire career in the outdoor and active lifestyle industry, most recently serving as Senior Sales Director for The North Face®, a division of VF Corp.  Prior to that, he founded and managed his own sales and marketing agency, and previous to that had senior sales roles with Pearl Izumi® and Playmakers – one of the nation’s premiere run specialty retailers.


“We’re thrilled to have Alex join the Merrell team.  He brings a genuine passion for the outdoors, along with extensive relationships within and beyond the outdoor industry,” said Hufnagel.  “We look forward to bringing Alex’s insights and knowledge to Merrell and working with him to continue growing, building, and protecting this iconic brand – along with sharing the power of the outside with Merrell consumers around the world.”


Born and raised in Merrell’s home state of Michigan and a graduate of Michigan State University, Alex and his wife, Jesica, reside in west Michigan with their three sons.  Alex is an avid hiker, mountain biker, and snowboarder – he and his family spend much of their time recreating in the outdoors in the Midwest and beyond.


For more information on Merrell, visit the Merrell Newsroom or reach out the media contact below.



Lauren King /



Merrell® exists to share the simple power of being outside. We believe the trail is for everyone. Our goal is to provide thoughtfully designed, rigorously tested products that over-deliver on performance, versatility and durability. Visit, the Merrell newsroom, or follow us on social at @merrell and @merrelloutside.