Merrell to Launch its Fastest & Lightest Collection to Date for First Half 2019
ROCKFORD, Mich. (May 2018) — Merrell, the brand that exists to give you all you really need to discover the simple yet profound power of the trail, is thrilled to introduce its thoughtfully designed and lightweight collection for First Half 2019. From breakthroughs in design, technology and sustainability to inspiring new takes on heritage products, this collection will excite our loyal consumers and attract new consumers to the brand.
“Our consumers are demanding that we provide them with versatile options and this is what’s been driving our design and product creation,” says Merrell President Sue Rechner. “We’re introducing more hybrids to our collection such as the Rove that brings a light option to the pack hike category, the Choprock HydroHike collection that brings a hike first and water second approach, or the Range AC+ that’s a lifestyle product ready for any adventure. Additionally, the Gridway collection is a premier lifestyle shoe that showcases the strides we’re making in our sustainability efforts.”
Rove Brings a Revolutionary Game Changer to Hike Footwear
Rove is the most innovative, supportive hiker Merrell has ever built. With an overlasted athletic construction inspired by technologies of non-hiking footwear, the Rove has featherweight strength built for flying. With BOA lacing, a floating Hypercage and Flexplate midsole, these technologies work together for the best lockdown fit, support, and protection. A cross-woven, 2D Knit upper provides lightweight protection that’s more flexible and durable than standard fabrics and Vibram® MegaGrip compound lines the outsole for durable stickiness on technical terrain. The Rove gives you only what you need and nothing that you don’t. It’s truly a new approach in the way Merrell is thinking about design.
In late 2018, Merrell Ambassadors Ryan Atkins and Lindsay Webster will test their limits by attempting to complete the Huayhuash Trail in South America in just one or two days – a feat that normally takes seven to ten days to accomplish. The Rove will carry them through.
The HydroHike Collection Will Lead the Pack with Hydramorph Drainage and Vibram® Grips
The Merrell HydroHike collection contains specialized, highly technical, trail-first footwear that thrives near water. Each shoe in the HydroHike collection is made for no-sock comfort with quick-drying, water-friendly materials. Choprock is designed for hiking around and through water. This shoe allows you to make the most of longer days. It delivers versatile stability, traction, and comfort – on land, through water, dry and wet. Hydramorph technology dries fast and includes midsole drainage ports that ventilate and channel away from the foot. Vibram® MegaGrip technology and aggressive edge lugs provide dependable traction, both on the trail and on slippery surfaces.
The MQM Line Maintains its Momentum with the Introduction of the MQM Ace
As the third iteration of the hybrid hiker and trail runner, the MQM Ace brings forth the most premium version of the shoe to date. These standout hybrids feature electric shades of nature’s brightest colors that exists alongside abstract stone patterns for a totally nostalgic 90’s feel. The MQM Ace keeps the line’s promise of lightweight without compromising protection, and still made for moving quickly in the mountains.
Nature’s Gym Progresses with the Arrival of the MTL Cirrus and Advanced Biomechanical Design of the Trail Glove 5
Built in the Merrell Test Lab where our most technical innovations are born, MTL Cirrus is a pinnacle racer, designed for and tested by elite athletes with a passion for skyrunning. Ultra-lightweight and made from the highest-quality materials, the TrailProtect™ rock plate stabilize athletes during rugged ascents and descents. Dual-directional grooves in the midsole flex and protect for agility on rocky terrain. Vibram® MegaGrip with strategically placed lugs reduce weight, improve flexibility, and provide long-lasting agility. Mesh, lightweight upper keeps the foot light and fast for flying uphill. Hyperlock™ Heel and lacing fit system secures the foot firmly in place. It’s made for the most. Designed with the least. Proof that simplicity should be pushed to its limits.
Trail Glove 5 was made by studying the foot in motion and built for the body in motion. With advanced biomechanical design, it’s the most minimal iteration of the Trail Glove to date. An intuitive fit and near-ground construction enhances the foot’s natural ability to stabilize the body during indoor and outdoor training. The shoe construction augments the body’s natural capability to stabilize during rapid changes in movement. The zero mm offset from heel to toe keeps the foot parallel to the ground for improved posture during training and trail running. Anatomical fit. Wide toe box, contoured arch, lateral stability zone, and pronounced heel cup comfortably support the natural shape of the foot as it moves. The near-ground construction provides minimal material between the foot and the ground enhances sensory feedback for faster reaction times.
Outdoor Life Brings Merrell Heritage to the Forefront through Wayfarer and Range
Inspired by archival sketches and the founders of Merrell, the Wayfarer boot takes heritage looks and reimagines them for today. With hallmarks of traditional hiking boots designed with welted construction and premium Horween leather, this limited edition is old-school craftsmanship made for today’s moment.
Range celebrates the everyday freedoms of living life outside. Slip on and head for the trail. Slip off and relax in front of the fire. The Range has a Vibram® outsole for traction in all weather and temperature conditions. Athletic materials in vibrant colors and graphic patterns work for wherever the day takes you, from the market to the trailhead to the show.
Urban Path Brings Gridway Collection to Life through a Holistic Approach to Sustainability and Ascent Ride GTX Provides Commuters a Unique Option
All shoes in the Gridway Collection are made from recycled materials wherever possible and are built with a singular intent: to last. The Gridway Collection uses EVA midsoles made with 40% recycled content from manufacturing scraps, and up to 50% in EVA footbeds. All knit uppers and laces are made from 100% recycled materials. Exclusive to Merrell and used throughout the Gridway Collection, the EcoDura outsole from Vibram® is made with 30% recycled content. We continue educating ourselves and exploring new techniques in our journey toward sustainable manufacturing processes. The Gridway Collection is a step in the right direction.
The Ascent Ride GTX was developed with commuting in mind. This cycling shoe is made from tough and tenacious materials so that it survives every ride, every day. With durable leather and a full lining of waterproof Gore-Tex, this is long-lasting protection at its best. A Vibram® outsole with rubber toe and heel coverage shields the foot from injury and withstands wear and tear, while the rigid plate protects and stabilizes the foot while pedaling.
Merrell Work Gains Traction with Moab 2 Mid Peak and MQC Tactical, while continuing its partnership with Team Rubicon
The Merrell Work line is steadily delivering products that will perform and hold up in tough conditions and unpredictable environments. The Moab 2 Mid Peak is a reliable and secure option when working outdoors in changing and intense conditions. Lightweight protection, M Select™ DRY technology, and M Select™ GRIP work together to provide a dependable and quality boot. When it comes to footwear options for servicemen and servicewomen, the MQC Tactical combines legendary Merrell performance with tough and dependable materials. The MQC Tactical provides superior shock absorption and stability though Air Cushion Viz technology. Merrell M Select™ GRIP brings tuned traction for wet and dry conditions on mixed terrain, and a durable suede and abrasion-resistant, non-wicking textile upper provides ultimate protection.
With over 1,000 pairs of boots donated, Merrell Work is thrilled to continue its partnership with the heroes at Team Rubicon. This veterans-led disaster response organization deploys resources and personnel to communities across the globe that have been affected by natural disaster.
Apparel and Accessories Collection Soars with Innovative Fleece Program and Hyperlite Windshell Jacket
With three ranges of fleece including lightweight, midweight, and heavyweight, the SS19 collection provides warmth, comfort, and protection during dewy morning trail runs, chilly overnighters, and quick sessions at the gym. Targeted DWR overlays and water-repellant coating keep fleece dry and durable. Anti-static treatment prevents cling and riding up for form-fitting comfort during intense activity. The fleece program gives everyone the right fleece for the right moment.
Momentum continues with apparel with a featured Hyperlite Windshell jacket that’s packable, ultra-lightweight, wrinkle resistant, and ideal for light hiking. Merrell continues its partnership with Renfro in the sock category and will be offering a wide selection of patterns, colors and weights that will please a broad range of consumers. Along with an expansion of the graphic tee collection and a broader range of packs and duffels, the Spring/Summer 2019 apparel and accessories line will provide consumers more options than ever.
Merrell® enables you to disconnect from modern distractions and experience the profound power of the trail. Our hiking boots, trail runners, active lifestyle shoes, work boots and apparel are built to give you just what you need to discover the outdoors. We are thorough in our design approach, considering and testing every detail so nothing stands between you and the natural world. Merrell is made for experience-seekers—because we believe every step along the trail is a step closer to our truest selves. www.merrell.com
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