The Trail Ahead: Taking Action
In June we committed to taking action to drive systemic change within our own walls and across the outdoor industry. To do this, we’ve identified our four strategic areas of focus: Our Internal Team & Culture, Amplifying Voices through partnerships and storytelling, Reforming Outdoor Spaces to be more welcoming, and Reshaping Retail and Our Industry to be more inclusive.
One of the first steps we’re taking is a third-party Culture Audit to assess our current state internally and guide our future plans.
This is just the beginning of The Trail Ahead. We will continue to be transparent about our plans and vision of building a better tomorrow through creating inclusive and equitable spaces in the outdoors and within our own environment.