The Trail Ahead
In 2018 we committed to making justice, equity, diversity, and inclusion a key strategic pillar within our business. On this journey, we’ve continued to learn, grow, and act – but we know we’re at the beginning of this trail.
We’re committed to driving change. And to drive real change it takes more than words – it takes action. So we’re donating $25,000 to the NAACP Legal Defense and Educational Fund (@naacp_ldf) immediately.
Additionally, we’re matching all donations made by our employees to organizations that are Black-led or that support the Black community.
We’re also building a long-term plan to positively impact the outdoor industry and will work with and fund those advocating for systemic change and racial justice for the Black community. We’ll keep you informed as these plans start to unfold and will share more within the next few months.
We have a long way to go, but won’t stop. Because Black Lives Matter.